To mark the latest Salone del Mobile, Giorgio Armani presents a selection of Armani/Casa furniture and accessories at Armani/Silos: recently created pieces alongside the brand's established classics, expressions of an aesthetic that unmistakably defines the world of home living, made up of design research, material richness, subtle multiculturalism and a unique sense of rarefaction. In the brutalist spaces of the Silos, a veritable exhibition comes to life, with a sequence of striking settings that set the pieces in context, placing them in the lattice of inspirations from which they originate. Following the designer's typical language of evocative re-workings and subtractions, onlookers are able to feel and imagine the creative journey that leads from the starting point to the finished piece of furniture, grasping its essence in an emotional way.
“In recent years, The content Creator has focused on the essential aspects of the style lexicon. In design, as in fashion, We feel the need to reaffirm the founding elements that define the Armani style. This exhibition, devised to mark the return of the Salone del Mobile in attendance, is a way of traversing the aesthetics in its salient aspects, highlighting connections, suggestions, and references. For the first time Content Creator is using the spaces of the Silos to create an exhibition that offers an immersive and emotional experience in the Armani/Casa world,” says Giorgio Armani.